亚马逊印度时尚工作室

Ultraconfidentiel Design为位于印度新德里的Amazon BLINK设计了时尚工作室。亚马逊BLINK时尚工作室是一个非常独特的项目，以前位于纽约和伦敦，但亚马逊给了我们一个机会，让我们在印度构思第一个亚马逊时尚工作室。

Ultraconfidentiel Design has designed the fashion studio for Amazon BLINK, located in New Delhi, India. Amazon BLINK – Fashion Studio was a very unique project; earlier harboring New York and London, Amazon gave us the opportunity to conceptualize the first of its kind Amazon Fashion Studio in India.

项目的设计目的是为了促进创意和各代时装设计师之间的互动，空间气氛在开放空间和合作区域中得到充分的提升。现代设计与印度传统的微妙融合在这个工作室中，并赋予其独特性。在这里，Ultraconfidentiel的设计团队用细节来讲述一个故事，描绘的不仅仅是时尚，更是印度的精髓。

Designed to boost creativity and interactions between all generations of fashion designers, BLINK studio’s energy is fully enhanced thought open spaces and collaborative areas. The subtle blend of modern designs and revisited indian traditions inhabits this studio and gives its uniqueness. All along the place, details have been thought by Ultraconfidentiel’s Design team to tell a story and depict not only fashion but also the essence of India

对于这个工作室来说，其中一个要求就是要在空间中加入一些印度的元素，以创造出它的特色；例如，我们决定将重点放在电话亭上，通过不同地区特有的布料来展示印度文化的多样性。使用现代版的Mughal Jaalis，专门为这个项目发明和定制，并使用褪色的红色微混凝土地板来提醒印度次大陆建筑中使用的砂岩。

For this studio, one of the requirements was to bring some Indian touches though the space to create its identity; for instance, we decided to focus on phone booths to show the cultural diversity of India though fabrics specific to different regions. The use of modern version of Mughal Jaalis specially invented and customized for this project, and faded-red color micro-concrete flooring to remind the sandstone used in architecture through the Indian sub-continent.

设计的期望值很高。这是一个具有挑战性的项目，因为它的性质，同时也是我们为时尚工作室所做的第一个任务，其中涉及到很多技术方面的问题，这让这个项目变得更加吸引人。

The design expectations were set high. It was a challenging project given by its nature and also the fact that it was our first assignment for a Fashion Studio. A lot of technical aspects were involved which made the project more enticing.

该工作室位于古尔冈的Vipul Agora，占地44,000平方英尺，拥有超过14个车身托架，一个商品协调区，配有制作室，编辑区，一个大型办公空间和操作区吗，在需要的时候所有空间都能变成一个大空间，适合大型聚会和公司会议。

This Studio spans across 44,000 Sq. Ft. in Vipul Agora, Gurgaon and has over 14 on-Body bays, a merchandise coordination area, complete with production room, editorial bay, a large office space and operations area. The premise can also un-fold itself for large gathering and corporate meets.

朴素的工业风外观，微妙地瞥见印度时尚、纺织和元素，完成了时尚的个性，创造了自己的独特风格。

The rustic and industrial look with subtle glimpse of Indian fashion, textile and elements completes the individuality of fashion and creates its own unique style

PROJECT: Amazon Fashion Studio

DESIGN FIRM: Ultraconfidentiel Design

CLIENT: Amazon

SIZE: 44,000 sqft

YEAR: 2017

LOCATION: New Delhi, India

INDUSTRY: Fashion / Beauty

Designer: Ultraconfidentiel Design

Design Team: Valentin Blanchard, Chloe Emeriau, Lucille Frizzi, Fanny Dreyer, Sanjeev Kumar Gupta, Jaideep Harpalani, Pierre-Arnaud Cassin

Photography: Kapil Kamra