巴塞罗那Mango Teen青少年服饰商店

公司：	Masquespacio	类型：	室内
地区：	西班牙	标签：	商业空间

Masquespacio展示了它为巴塞罗那第一家Mango Teen商店设计的最新项目。项目始于Mango品牌提出的目标，即与其内部团队合作，为其新的Mango Teen商店开发空间标识。此前，Mango的团队已经开发了一系列弹出窗口来测试其新设计的几种元素。其中，色彩的选择被敲定为临时商店中最关键的元素之一。另一方面，在设计目标中明确指出商店需要具有高质量的体验感和互动吸引力。

Masquespacio presents the latest project it designed for the first Mango Teen store in Barcelona. The project starts with the aim proposed by Mango to develop the space identity for its new Mango Teen shops in collaboration with its internal team. Previously, Mango’s team already had developed a series of pop-ups to test several parameters for its new design. Amongst them, the use of color was highlighted as one of the most relevant from their temporary stores. On the other side in the briefing, it was specified that the store needed to have a high experiential and interactive attraction.

通过分析Mango Teen商店的11至13岁青少年客户，设计试图寻找他们的生活方式的联系点。安娜·埃尔南德斯（Ana Hernández）：“作为一个青少年，最理想的情况就是一直生活在一个充满梦想的世界，一个充满了等待发现的世界。这是一个你开始有远大理想的年纪，并且无需考虑限制。在青少年的梦中会发生各种各样不真实，但充满奇妙的事情....”

Analyzing Mango Teen’s customers of girls and boys between 11 and 13 years old, the design searched for a connection point with their lifestyle. Ana Hernández: “The best thing of being a teen is that you are living the whole time in a world full of dreams, a world full of things to be discovered. It’s an age where you start to dream big, without taking in mind the limits. Above in your dreams strange things are happening that are out of the box… things that are not real.…”

因此，新的Mango Teen商店被建立为一个充满梦想的世界，具有各种视角和各色的不连贯而无厘头的元素，就像在梦中看到的世界一样。在这里，梦境通过设计元素成为现实，这些设计元素与青少年的思维相互碰撞，并邀请顾客与周围的空间互动，将元宇宙世界变为现实。

Thus, hereby the new Mango Teen store is established as a world of dreams with its different perspectives and different incoherent elements just like when we are dreaming. Although in this place, the dreams are made reality through the design elements that play with your mind and invite the user to interact with the objects that surround them, bringing the metaverse world to reality.

在这家全新的Mango Teen商店的入口，顾客将会进入一个由光带照亮的隧道空间，引导人们前行。Ana Hernández称：“入口隧道将我们带回那个超现实的梦中，将我们带到未来，在那里，过去的传统元素被认为是新一代的未来。”

Immediately at the entrance of the first Mango Teen store we encounter a backlit tunnel that dislodges the visitor. Ana Hernández: “The entrance tunnel makes us go back to that surreal dream we had, taking us to a future in which conventional elements from the past are being considered futuristic for the new generations.”

空间中的泳池，酒店前台和洗衣机是无厘头元素的代表，它们邀请青少年进入一个宇宙，在这个宇宙中，物品有了新的用途，让他们有机会随着青少年的想象力流动，并以他们梦想的方式使用空间。梦境的每个部分都为空间发展了特定的功能，因此，游泳池被用作展览元素，而酒店前台将用于支付和领取购物商品，旁边的洗衣机则是回收旧衣服的地方。

A swimming pool, a hotel reception and a washing machine are others of the incoherent elements that invite the teens to enter a universe in which a new use is given to the objects, giving them the opportunity to let their imagination flow and use the space how they dream about it. To be highlighted also is that each part of the dream develops a specific function for the space; The swimming pool thus is used as an exhibition element, while the hotel reception will be the place to pay and pick up your shopping goods; next to it the washing machine will help you to recycle your old clothes.

▽泳池元素打造的展览区域

▽酒店前台空间将用于支付和领取购物商品

▽洗衣机代表旧衣物回收区域

继续将传统转换为超现实的概念，两种饰面类型应用于空间中，一种是传统的哑光饰面，另一种是带有反射效果的反光饰面，创造了一种不寻常的组合，通过荧光触感与未来主义的数字世界相连。

Continuing with the concept to convert the conventional in something surreal, 2 typologies of finishes have been used for the color application. From one side the conventional matt finish and on the other side a reflecting color, creating an unusual combination that connects with the futuristic digital world with a fluor touch.

▽两种饰面在空间中结合

最终，试衣间融合了一个元宇宙世界，其光学效果扭曲了现实的空间，为青少年最需要的商店功能之一提供了答案，同时表明，新的Mango Teen商店旨在为他们提供难忘的购物体验，打造适应他们生活方式的体验。

Last, but not least, the fitting rooms incorporate a metaverse world, with an optical effect that distorts reality, giving an answer to one of the most requested shop features by the teens and at the same time making clear that the new Mango Teen store is designed to make them live an unforgettable shopping, full of experiences adapted to their lifestyle.

▽具有扭曲光学效果的试衣间