利雅得·Presentedby 商店

公司：	External Reference	类型：	室内
地区：	沙特阿拉伯	标签：	商业空间

引领潮流的高级运动鞋和街头服装的Presentedby商店，在利雅得开设新店。这标志着该品牌商店继续在中东地区扩张。此次店面设计由External Reference设计公司的Carmelo Zappulla主导设计。

The emblematic premium sneaker & streetwear consignment store Presentedby continues its expansion in the Middle East, with the opening of a new store in Riyadh, designed by External Reference, the Barcelona based architecture firm founded and directed by Carmelo Zappulla.

▽店面入口

利雅得阿拉伯中心与Al Hokair集团旗下的Silkway公司合作，在U-Walk中推出了新的Presentedby商店，店面设计从沙特阿拉伯沙漠中的绿洲以及水等重要元素中汲取灵感，利用水的物理特性和元素衍变在商店设计中展现水的反射过程。通过参数化设计和虚拟数字仿真技术使得设计能够展现出来。

The new Presentedby in U-Walk by Arabian Centres in Riyadh, in partnership with the Silkway Company part of Al Hokair Group, draws inspiration from the oasis that populate the Saudi desert and the importance of water in these systems. Water shapes the landscape both physically and metaphorically. The design of the store is a reflective process about water. Understanding its physical morphology and translating it into parametric sculptures and virtual digital simulations.

▽设计元素

进入商店时，顾客必须通过可编程的水幕将店内绿洲与外部隔开。喷嘴和阀门的可编程系统产生一个响应性的瀑布，进入内部空间之后，该系统再次成为商店中心的舞台，在那里，定制水幕（可编程喷嘴矩阵，能够将数字图像转换为物理图像由落水制成的）发出水的全息图像动画和雕塑，不仅创造高视觉冲击力刷新气氛，同时通过落水的声音让客户身临其境。

When entering the store, the customer has to pass through a programmable water curtain that separates the oasis from the exterior. The programmable system of nozzles and valves generate a responsive waterfall that opens up to allow the entrance into the interior space.This system takes centre stage again at the heart of the store where a bespoke water printer (a matrix of programable nozzles that are able to translate digital images into physical ones made out of falling water) emits animated water holograms and sculptures, not only creating high visual impact but also refreshing the atmosphere and transporting the customer’s mind through the sound of falling water.

▽进入商店

陈列在商店里的产品通过水流形成的形态展示出来。此次设计中有17米长、3.5米高的展示墙位于商店两侧，展示墙模拟了水从运动鞋中倾泻跌落后被及时冻结的效果。墙壁上满3D打印La Máquina，使用的是PLA和PURE科技材料(一种天然矿物化合物)。

Flowing water becomes the method for generating the morphological displays where the products are exhibited in the shop. The lateral displays are sculptural interpretation of cascading water. Simulated, falling through the sneakers, water is frozen in time to create 17-metre-long and 3.5 metre tall display walls on either side of the shop. The walls are fully 3D printed by La Máquina using PLA and PURE.TECH material (a natural mineral compound that neutralises greenhouse gases by capturing and converting CO2 into inert minerals).

▽展示效果

“利雅得Presentedby新店以物理、感官和数字方式诠释水，我们邀请客户体验这一全新的沉浸式水空间”Carmelo Zappulla说。

¨The new Presentedby store in Riyadh interprets water in physical, sensorial and digital ways inviting customers to experience this new immersive water dimension¨ explains the architect Carmelo Zappulla.

▽水流展

鹅卵石地板与水及其环境完美融合。动态的水在投影上面产生深度感，当客户行走时，水在他们的脚下互动。走近收银台一排数字模拟屏幕，是沉浸式水空间的端点。

Pebble flooring creates a strong synergy with water and its context. Animated water is projected on top of it creating the sensation of depth, and as the client walks, the content interacts and plays around their feet. Approaching the cash desk counter, an array of screens simulates digital cascades completing the immersive experience.

▽空间俯视

▽细节展示

位于数字瀑布中的一个微妙的镜子走廊将客户引导至VIP休息室，该区域旨在为特殊客户建立相对私密的空间。这个休息室用屏幕和镜面天花板包裹，动态的水环抱其中将空间转化为完全沉浸式的独特体验空间。

A subtle mirror corridor located in the digital waterfall leads the customer to a VIP Lounge area, created to deliver an intimate and private relationship with a special clientele. The lounge is wrapped with screens and mirror ceiling where animated liquid embraces and transforms the space for a fully immersive unique customer experience.

▽数字瀑布