随着COVID-19带来的非接触社会的趋势，很多品牌都在从线下商店转移到网上商店。消费者对只卖产品的线下店已经不感兴趣了。要想重振线下店，除了只卖产品之外，还应该有一些特殊的因素来吸引消费者。位于京畿道南阳州市的Spyder Haven，既是一个综合运动文化空间，也是一个符合潮流的直营店，设计理念是 "核心力量"，Spyder品牌的口号是 "LIMITLESS"，因此项目展现了Spyders挑战极限的隐藏力量的来源，暗示品牌可以通过Spyder Haven这个社区中心的空间来满足消费者。
Lots of brands are moving from offline shops to online shops with the trend of untact society resulted from COVID-19. Consumers are no longer interested in offline shops that only sell products. To revive offline shops, there should be special factors except selling only products that can attract consumers. Spyder Haven, located in Namyangju city, Gyeonggi do, plays its role as a complex sports and culture space as well as an outlet shop meeting the trend. The design concept is ‘The Power of Core.’ The slogan of Spyder brand is ‘LIMITLESS’. It shows the source of hidden power of Spyders that challenges limit. It suggests that a brand can satisfy consumers with the space of Spyder Haven as a community hub.
▽项目夜景 Night Viewing
Atypical shape of pipe structures that stretch upward emphasizes facade design showing spider’s web. It also visually shows strong image of the brand at the same time. It is nature friendly not damaging the surrounding environment. The design is easy to recognize so that it can transfer the identity of Spyder Haven.They provide futsal game and training programs at the stadium outside the shop so that the customers can participate in the league and classes not just purchasing goods. They can positively participate and understand the brand through the programs. It will naturally attract the customers who have different purposes to visit the place.
If you enter into the futsal stadium, there are two buildings. One is for outlet and another is studio. It used stud as finishing materials for the outlet which has the main goal of selling products. People can get the image of rough space with the densely arranged studs that are attached to the wall vertically. They can use the walls flexibly if necessary using the channel system inserted regularly between studs. It accomplished unique and strong image with hanger design that makes uses of rack furniture.
▽室内商品售卖空间 Interior spaces for outlet
Studio is a complex space that can accommodate sports leagues held by Spyder Korea, youtube filming and taking pictures. It can also be used as Spyder Lap. They can install stage lightings using the truss structure on the ceiling. With its minimal finish, they can enjoy variety of contents activities.
▽在此可以举办各种活动 Different sports leagues can be accommodate here
It is significant that Spyder Haven is an outlet space with unique design using industrial materials that we can see easily around us. It provides consumers with variety of contents so that people can see the direction of the brand after Corona pandemic.
▽工业材料的使用带来独特的体验 Industrial materials provide people with a unique experience
▽工艺细节 Construction detail
▽工艺细节 Construction detail
Project Name: Spyder Haven Store
Spatial Design:Betwin Space Design
Location :1182-35, Sure-ro, Hwado-eup, Namyangju-si, Gyeonggi-do, Republic of Korea
Client: Spyder Korea (Global Brandsgroup, Ltd.)
Use :SpyderOutlet Store & Complex Sports Cultural space
Completion :June 2020
-Wall: Stud, CRC Board, Paint
Photographer: Yong-joon Choi