深圳·Tan90°

公司：	艾克建筑设计	类型：	建筑 \| 室内
地区：	中国	标签：	商业空间

01 试探性｜未来的个体

Exploration

这是艾克建筑的一次自我挑逗事件，也是一次贪婪的行为

This is a self-imposed challenge for AD ARCHITECTURE.

△项目视频 Project video

每一个设计工作者在设计的工作中都会遇到各种瓶颈，特别是商业设计，我们需要去洞察商业模式和消费热点，并且在空间中进行输出，在商业这种高周转的情况下，瓶颈的频率会更加的频繁。我们尝试用必然的手段去制造偶然与未知的可能来破局。

Every designer faces various challenges in their work. Especially in commercial design, designers have to gain insight into business models and consumer trends and translate them into space design. In a fast-evolving situation like business, the frequency of challenges will be more frequent. In this project, AD ARCHITECTURE tries to create the possibility of serendipity and the unknown to make breakthroughs.

正常逻辑制造的是必然，再放弃这种必然的选项后，会尝试一种感知得到又未出现的状态，这是需要制造偶然，也是我们一直试图的冒险选项。

In previous design practices, AD ARCHITECTURE has always pushed themselves to risky options, to break the rules and create a perceptible and never-before-seen design in space.

这次我们想要制造另一个中心，一个自我的中心，立足于市场与商业逻辑的同时又是通过自己的视角，以自我为中心去思考。这种现象，必定是城市的某个特异点。城市的这种趣味性与探索性是突破自我，寻找独异性的一种鞭策。

This time, the design team incorporated an out-of-the-box perspective while staying grounded in market and business logic. This must be about creating something unique in the city. This kind of fun and exploration of the city is a spur to make breakthroughs and find the uniqueness.

02 独异性｜逆向思考

Uniqueness｜Reverse Thinking

这是艾克建筑首个咖啡吧与威士忌吧的空间探索。项目位于深圳华侨城创意产业园区内部。深圳是一个充满可能性的城市，创意产业园更是聚集着一个具有疯狂思维输出的群体，整个创意园笼罩着一层文艺与艺术的氛围，各式各样改造的厂房，郁郁葱葱的绿化与自然的古树，这一切都引导着我们去思考，如何制造冲击与记忆是商业引流与复购的重要手段。

This is AD ARCHITECTURE's first project that combines the functions of a cafe and a whiskey bar. The project is located in the Shenzhen OCT-Loft Creative Culture Park. Shenzhen is a city full of possibilities, and the Creative Culture Park is a gathering of people with creative output. The Park is surrounded by a cultural and artistic atmosphere, with all kinds of renovated factories, lush greenery and old trees. All these inspired the design team to think about how to create impact and impression for the bar, to attract customers and empower its commercial operation.

在文艺的空间场域制造新的压迫感，突破城市的表皮，逆向思考而获取新的结果，用激进的行为获取独异性。

AD ARCHITECTURE hoped to create a new sense of tension in the artistic site, to achieve a new breakthrough by thinking in the opposite direction, and to bring out the uniqueness of the space with a "radical" approach.

03 纯粹性｜复杂的个体

Purity｜Complexity

既有的形式放大化。我们看到的是一个复杂的空间场域，一个复杂的设计元素，每一个数据都存在差异化，他们之前没有复刻，这也是项目设计中激进的片刻，第一次以这样的方式进行空间的呈现。

By amplifying existing forms, AD ARCHITECTURE created a complicated spatial realm full of visual variations. This is the first time the team has presented a space in such a radical way.

虽然设计过程充满自信，但是从未触碰的新领域也让我们产生压力，我们信任自己，这样的可能性能突破这个看不到自我，用我们的纯粹性与纯粹的设计手法贯穿一个复杂的设计元素（个体）。在现实的空间场域中，指向一种非物质性，消失的真实性。

Although confident throughout the design process, the team was still nervous about the new territory they had never set foot on before. The pure design approach connects complex design elements, creating a surrealistic vibe in a realistic space.

04 故事性｜迷幻的影像

Storytelling｜Psychedelic Imagery

营造具有故事体验感的空间场景。故事的构成是通过瞬间的图像构成，设计师谢培河希望空间在人的参与下构建的是瞬间碎片化的影响，而这些影像可以让人感受到故事，但是他们又是说不清道不明的，设计师称它为迷幻影像。

The project creates storytelling scenes with a strong sense of experience. The story is composed by transient images. The chief designer, Xie Peihe, wants the space to be enriched by user participation, as the effect of instantaneous fragmentation. Although these images can make people feel the story, they are indefinable, or in the designer’s words, they are "psychedelic images".

这些碎片化的影像不断的涌现和消亡，阐述着在计划中放弃计划，从而产生新的迹象，设计师享受这种意外的感觉。这也许是一种正向的坠落吧。

These fragmented images constantly emerge and fade, creating experiences full of surprises. The design team enjoys this process.

05 激进性｜适度的躁动

Radicality｜Moderate Restlessness

我们正在努力去洞察环境的基因，然后试图去破解，在城市的基因中制造分裂，重新组织新的肌理。在空间设计本身之中内部具有自由性，空间更像是未来的机器的心脏，会在不同的情景中运作起来。空间的流动感与人产生对话，形成了动态的场景组织，而空间反馈给人的这种意念也是空间记忆的一部分，它可以是洞穴，太空舱，神经元等等，但这一切都离不开白天咖啡的一种适度与晚上威士忌轻微躁动的切换。

The entire space is internally free and can function in different scenarios. The sense of fluidity of the space creates a dialogue with people and forms a dynamic scene. The form of the space is full of imagination: it can be a cave, a space capsule, or a neuron... It can flexibly switch between the leisure of a cafe during the day and the excitement of a whiskey bar at night.

06 审视

Review

AD艾克建筑以战略维度思考空间设计，这看似冒险的方案背后，是设计团队多年的设计经验与对市场的敏锐洞察，横向上看到委托人未发现的市场变化，竖向上以专业的设计能力，为品牌打造面向高净值消费者的品牌界面。

In this project, AD ARCHITECTURE thought about the design of the space from a strategic perspective. Behind this seemingly risky solution is the design team’s years of design experience and keen insight into the market. The designers saw a change in the market that the client had not, and used their professional design skills to create a branded space for high-net-worth consumers.

“空间的扭曲犹如在自由中探索规律的逻辑，成为了空间链接商业的一种手段，其目的都是在于获取新的能量，这是一种未知剧本的意义。”

"The twisted space is like exploring the logic of the law in freedom, which becomes a means of connecting the space to business, all with the purpose of gaining new energy, which is the meaning of an 'unknown script'." AD ARCHITECTURE explained.