北京·木美术馆

本项目为品牌木地板展厅，项目位于北京。我们从京城的特点出发，企图切入当地地域文化，同时考虑展厅空间和展品与观众的关系，再结合产品本身的天然特性，不断提取设计概念和探寻本质，得以呈现最终效果。

This project is a wooden flooring showroom located in Beijing. Our design starts from the characteristics of the capital city, cuts into the local regional culture, and at the same time considers the showroom space and the relationship between the exhibits and the audience, and then combines with the natural characteristics of the product itself, constantly extracts the design concepts and explores the essence of the final effect.

整体空间设计概念来自于北京天坛的祈年殿，祈年殿的殿座就是圆形的祈谷坛。圆是中华民族传统文化的形态象征，圆形代表着圆满、完整、和谐和永恒，也象征着天圆地方、天人合一的哲学思想，是自古以和为贵的中国人所崇尚的图腾之一。

The overall spatial design concept comes from the Temple of Prayer for the Years in the Temple of Heaven in Beijing, where the temple seat is the round Prayer Valley Altar.The circle is a symbol of the form of traditional Chinese culture. The circle represents completeness, integrity, harmony and eternity, and also symbolizes the philosophical thought of heaven and earth and the unity of heaven and man, which is one of the totems revered by the Chinese people since ancient times when peace was the most important thing.

我们以此为起点，在一个方形空间内置入了一个圆筒，围绕圆筒，设置人行动线，在这条动线上，我们考虑各个空间的视线关系，丰富观看模式。

Using this as a starting point, the designers placed a cylinder in a square space, around which they set up a line of human movement, in which we consider the relationship between the lines of sight in each space to enrich the viewing pattern.

不同于传统展厅展示产品的方式，我们融合了美术馆的概念，将产品本身的美无限放大，摈弃多余产品卖点的展示。中心区域作为集中展示区和洽谈区，顶部如同天光洒下。

整体空间设计非常纯净，采用墙地一体的涂料，营造更加专注与宁静的空间体验。

Different from the traditional way of displaying products in the showroom, we have integrated the concept of art gallery to magnify the beauty of the product itself and abandon the display of superfluous product selling points. The center area serves as a centralized display and negotiation area, and the top is like the light of the sky. With simple and clean language, it creates a more focused and serene spatial experience.

▽平面图

01 ENTRANCE入口

灰空间形成了层次的过渡，

也与空间主体保持着适当的距离。

The entrance space forms a spatial transition and maintains an appropriate distance from the central area.

02 ART  GALLERY艺术画廊

在注目中感受地板之美。

那些树木经过数年生长，

每一个纹理、结巴，

都保留岁月的痕迹，

每一种切割、涂饰，

都凝聚着人类对美的追求。

Feel the beauty of the floor with your eyes.

Those trees have grown over the years,

Every grain and knot retains the traces of age.

Every cut and paint unites the human pursuit of beauty.

03 ATRIUM中庭

来到被环绕的中心，  

那个路过夹缝中藏着的区域终于豁然开朗。

天光下，

立柱的仪式感被放大，

展板沿弧形铺设开来，

在此自由观看，自在交谈，

是丰富，是隆重，是更加娓娓道来的历史。

Coming to the center of the surroundings, the area hidden in the cracks of the road finally opened up.

Under the light of the sky, the ritual of the pillar is magnified and the panels are laid out along the arc.

Everyone is free to watch and talk here.

It is rich, it is grand, and it is unfolding history.

04 RECEPTION  AREA会客区

干净到只剩下岁月呼吸的声音。  

生命是怎样的磅礴与静谧，

离开亦是开始。

It is so clean that only the sound of the breathing of the years remains.

How majestic and quiet life is.

Leaving is also the beginning.

INFO

项目名称 / Project

木美术馆

项目地址 / Address

北京朝阳区

建筑面积 / Area

200㎡

设计总监 / Design director

张通

主创设计师 / Chief designer

王紫燕

DESIGN DIRECTOR

设计总监：张通