BESTSECRET - hhlloo

公司：	HENN海茵建筑	类型：	室内
地区：	德国	标签：	办公室

▽活动空间

BESTSECRET 是一家线上会员制奢华时尚俱乐部，在其位于慕尼黑地区的新总部基础上增设了办公空间。HENN海茵建筑将品牌作为精选奢侈品牌平台的定位融入室内设计中，打造出一个既能强化品牌形象，又能为公司约 125 名员工提供舒适现代工作环境的办公空间。

BESTSECRET, an online members-only club for luxury fashion, adds an office in the center of the Bavarian capital to its new headquarters in the Munich area. HENN translated the company’s identity as a platform for curated luxury brands into a corresponding interior design, creating a place that strengthens the brand’s identity while providing a pleasant, modern work environment for about 125 employees.

▽活动空间

BESTSECRET 的新办公室坐落于柏林火车东站 (Ostbahnhof) 新建的 iCampus 园区，位于一栋由 LRO Lederer Ragnarsdóttir Oei 建筑事务所设计的七层新建筑内。该建筑面向市中心，占据了场地的最北端。一条城市轴线将视野延伸至韦克斯区 (Werksviertel) 和城外，直至地平线上隐约可见的阿尔卑斯山。

Situated on the newly developed iCampus at Ostbahnhof, the new BESTSECRET office is located in a seven-story new build designed by architectural firm LRO Lederer Ragnarsdóttir Oei. Facing the city center, this building occupies the site’s northernmost end. An urban axis opens a panoramic view across the Werksviertel and out of town all the way to the Alps appearing on the horizon.

▽活动空间

BESTSECRET 的品牌美学秉承简约隽永的本质，为在数字空间中展示高端时尚品牌奠定了基础。新总部的室内设计也巧妙运用了这一理念，运用精心挑选的色彩、材料和物件，将其转化为一个实体空间。墙面的暖灰色与裸露的混凝土天花板和浅灰色的无缝地板相得益彰，营造出中性的背景，使建筑成为数字品牌形象的实体对应物。反光镜面在视觉上扩展了空间，而大量运用的纺织材料则与时尚建立联系。

Reduced and timeless in nature, the BESTSECRET brand aesthetic sets the stage for featuring upscale fashion brands in the digital space. The interior design conceived for the new headquarters toys with this idea to transform it into a tangible space using carefully selected colors, materials, and objects. A warm gray shade on the walls works in concert with exposed concrete ceilings and light gray seamless floors to create a neutral backdrop that makes the building the physical equivalent of the digital brand identity. Reflective and mirrored surfaces expand the space visually, while generously applied textile materials establish a reference to the world of fashion.

▽餐厅

对比鲜明的纹理和形状——冷峻的镜面与温暖的木材，坚固的金属与柔和灵活的纺织品——赋予室内空间清晰连贯的外观。建筑混凝土和镀锌金属等原始表面的工业魅力与沿外墙延伸至小凳和搁架的朴素定制木质家具形成了有趣的对比。

Contrasting textures and shapes – cool mirror surfaces versus warm wood, sturdy metal versus gentle, flexible textiles – lend a clear and coherent appearance to the interior space. The industrial appeal of raw surfaces such as architectural concrete and galvanized metal intriguingly contrasts with homely, custom-made wooden furniture that extends along the outer walls to incorporate small benches and shelves.

▽咖啡间

所有楼层的设计均根据其用途而有所不同，通透开放的原则则将它们统一起来：玻璃幕墙在每一层都营造出连续的空间感，同时还能从建筑中心欣赏到全景视野。会议室位于一楼，刻意保持从外部可见，并面向市中心。对面是休闲厨房，设有一张大型公共餐桌，为来自各个楼层的员工提供交流的场所。

All floors are designed differently depending on their type of use, yet they are united by the principle of transparency and openness: Glazed walls create a continuous sense of space on each floor while allowing for a panoramic view from the building’s center as well. The boardroom is located on the ground floor, deliberately kept visible from outside and facing the city center. On the opposing side, the lounge kitchen features a large community table to provide a place to meet for employees from all floors.

▽办公空间

上层办公室被划分成不同的区域，包括方便沟通的共享办公空间和适合沉思的智囊室。落地窗帘使分区更加灵活细致。各个区域的布局经过深思熟虑：较为开放的区域面向活力四射的市中心，而专为专注工作而设计的房间则位于建筑较为安静的一侧。

On the upper levels, offices are divided into different zones, including communicative co-working spaces and contemplative think-tank rooms. Floor-to-ceiling curtains allow for flexible, even more granular zoning. Arranging the individual areas was a deliberate design decision: While the more open zones face the vibrant city center, the rooms designed for focused work are located on the quieter side of the building.

在 BESTSECRET 总部，HENN海茵建筑室内设计团队设计了一个充满公司特色的工作空间，同时为员工和访客营造了一种鼓舞人心的氛围。

At the BESTSECRET headquarters, HENN Interior designed a workspace that is imbued with the company’s identity while creating an inspiring atmosphere for employees and visitors alike.

▽一层平面