杭州·BACKROAD户外集合店

BACKROAD 坐落在市井气息浓厚的城中村，从川流不息的拥挤小道努力拐进园区大门，清新、素雅、柔美的白色建筑群忽然跃入眼中，仿佛进入另一个时空。BACKROAD由一栋层高11米的老厂房和其附属的三幢小裙楼改造而来，设计中保留了老厂房的建筑主体，仅对小裙楼进行了加固翻新，从而形成当下简约现代的建筑。

BACKROAD，围绕户外体验、社群活动、美学空间及一站式购物展开，让户外的轻松自由与精致的城市生活叠加出无限可能。

BACKROAD is located in an urban village with hustle and bustle. When you have tried to turn into the gate of the park from the crowded lanes, and the fresh, elegant and soft white buildings suddenly jump into eyes, as if entering another time and space. BACKROAD is transformed from an old factory building with a height of 11 meters and three small surrounding buildings. The main building of the old factory is mostly retained, and only the small podium buildings are reinforced and renovated, thus forming the current simple and modern building.

BACKROAD, focus on outdoor experience, community activities, aesthetic space and one-stop shopping, makes outdoor freedom and exquisite urban life superposition infinite possibilities.

|| 老厂房的新生

|| A new lease of old factory

BACKROAD 原是杭州双鱼不锈钢厂旧址，老厂房挑空11米。设计中充分利用了层高优势及开阔的空间尺度，将其规划出错落不一的多个平台，通过不同造型的楼梯将立体空间融汇贯通、从而打造出3个不同维度的空间平台，在增加产品分类陈列的同时，使空间层次更加丰富，动线也变得生动有趣。

BACKROAD used to be the site of Hangzhou Shuangyu Stainless Steel Factory with a height of 11 meters. The design makes full use of the advantages of the height and the open space scale, it is planned to be scattered multiple platforms through different shapes of stairs. Finally it has created 3 different platforms of space, not only increasing the display of all kinds of product, but also makes the space level more varied and the moving line more lively and interesting.

▲ 老厂房初见面The original look of the old factory

▲ 改造后的多维度空间Multi-dimensional space after transformation

|| 传达室里吃汉堡

|| eat hamburgers in the reception office

BACKROAD右侧是一幢不锈钢金属材质结合马赛克的小建筑，它原是园区的门卫传达室，现被改造为BACKROAD专属汉堡店。斑驳马赛克墙面保留自原建筑体；屋顶早已年久失修，借此翻新机会植入一个不锈钢金属盒子，增强了建筑体块的视觉张力和神秘感。室内在延续不锈钢当代硬朗的同时，又保留了传达室原本的红砖墙面，从而形成材质的中和与空间的平衡。

On the right side of BACKROAD is a small building made of stainless steel and metal combined with Mosaic. It used to be a doorman's delivery room in the past, but now it has been transformed into an exclusive burger restaurant on BACKROAD. Mottled Mosaic wall retained from the original building; The roof, which had long fallen into disrepair, was renovated with inserting a stainless steel metal box to enhance the visual tension and mystery of the building volume. While continuing the modern stainless steel, the interior retains the original red brick wall of the delivery room, so as to form a balance between the material and the space.

▲ 传达室改造而来的汉堡店A hamburger restaurant transformed from the receptionist's office

▲ 硬朗的不锈钢与斑驳的砖墙形成材质对比Tough stainless steel and mottled brick wall form material contrast

▲ BACKROAD的汉堡餐是一大特色BACKROAD's burger meal is a major feature

|| 在曾经的车棚里享受阳光

|| enjoy sunshine under the bicycle sheds

过往岁月中工人们停车的自行车棚，经过设计改造后成为了阳光灿烂的收银区。不锈钢搭配超白玻，配上海军椅，通透的阳光照射在台面上，度假的心情扑面而来。从张家港寻来的超大原木直径宽达1.4米，横亘在面前作为吧台使用，煞是夺目。

The bicycle shed where workers used to park in the past has been transformed into a sunny cash register area. Stainless steel with super white glass, with the navy chair, transparent sunlight on the table, the mood of the holiday. The oversized logs found in Zhangjiagang are 1.4 meters wide in diameter and stand in front of the bar as an eye-catching scene.

▲ 曾经的自行车棚Once the bicycle shed

|| 传统与创新相结合

|| combination of tradition and innovation

在户外品牌如火如荼遍地展开的时代，如何从激烈竞争中脱颖而出是BACKROAD一直在审慎思考的。BACKROAD充分利用1600平米的三层店铺空间，以户外用品售卖为主，同时兼顾餐吧与咖啡功能。

一层主要售卖来自韩国的户外品牌“Saturday Mansion”，主打清新柔美风，在一片黑白灰绿为主色的户外界吹来一股清流，颜色靓丽，节奏明快，轻松愉悦的氛围呼之欲出，吸引了一大批女性用户，这也是BACKROAD寻求突破的一笔重墨。

In the era when outdoor brands are in full swing, BACKROAD has been thinking carefully about how to stand out from the fierce competition. BACKROAD makes full use of 1,600 square meters of three-floor store space, mainly selling outdoor products, while combining the functions of restaurant bar and coffee.

The first floor mainly sells the outdoor brand "Saturday Mansion" from South Korea, which is outstanding for its fresh and soft style, just like a clear wind blows into the main color of current indoor market with neither black, white, gray or green. The bright color, lively rhythm and relaxed and pleasant atmosphere have already attracted a large number of female users, which is also a big ink that BACKROAD seeks to break through.

二层以户外服装和helinox为主，三层小空间则以茶歇为主，每一层空间都与户外露台相通，让人随时随地可以自由呼吸。

The second floor is dominated by outdoor clothing and Brand Helinox, while the third floor is dominated by tea breaks. Each floor is connected to the outdoor terrace, allowing people to breathe freely whenever and wherever they want.

|| 连接城市与自然，尽情享受户外

||connecting city and nature, enjoy the outdoors

BACKROAD，连接城市与自然的“乡野之路”。入口处的草坪，连接各裙楼的通道，顶楼夕阳下的露台，在这里我们尽情地连接自然，为城市中的人们随时随处打造户外氛围。搭起天幕，布上桌椅，蓝天白云下，和风日晒。

BACKROAD, a "rural road" connecting the city and nature. The lawn at the entrance, the passageway connecting the podium, and the terrace on the top floor under the sunset, here we connect nature to our heart's content and create an outdoor atmosphere for people in the city anytime and anywhere. Put up the canopy, lay out the table and chair, blue sky and white clouds, wind and sunshine all surround.

|| 以社群活动连接万物

|| connect everything in community activities

对生活在城市中的个体而言，每日穿行在城市的秩序中，也淹没在秩序里。BACKROAD选择以一系列活动为媒介，譬如POP-UP无界快闪、都市骑行、飞盘路冲等，打破边界，连接万物，以各类社群活动，拉近人们与城市的美好关联，让城市变得更加多元丰富。

For individuals living in the city, they walk through the order of the city every day, but also drown in the order. BACKROAD uses a series of activities as media, such as POP-UP, urban cycling, Frisbee road dash, etc., to break boundaries and connect everything. With various community activities, Backroad brings people closer to the city , making the city more diversified and rich.

项目名称：BACKROAD户外集合店

项目地址：杭州长江中路52号

项目面积：1600平米

竣工日期：2022年12月

空间设计：杭州观堂室内设计有限公司

平面设计：广州Democratic/当我透明

工程施工：杭州久维装饰工程有限公司

标牌制作：良良标识

主要材料：实木地板、水洗石、肌理涂料、金属板、老石板、原木

空间摄影：黑水、BACKROAD

Project name: BACKROAD Outdoor collection shop

Project address: No. 52 Changjiang Middle Road, Hangzhou

Project area: 1600 square meters

Completion date: December 2022

Space Design: Hangzhou Guantang Interior Design Co., LTD

Graphic Design: Guangzhou Democratic

Project Construction: Hangzhou Jiuwei Decoration Engineering Co., LTD

Sign production: Liangliang Hangzhou

Main materials: solid wood floor, washed stone, texture coating, metal plate, old SLATE, log

Space photography: Heishui, BACKROAD