柏熙标识于2012年在上海成立，目前在郑州与重庆设有研究所，拥有60余人的标识规划设计团队。我们的团队由不同专业领域的人组成，进行着跨领域的设计，小伙伴们才华横溢相互协作，在不同维度的专业进行深层次的探索。每个人都具有卓越的团队意识和行动能力，是“视觉整合体验”的产生者。
Boxi Sign was established in Shanghai in 2012. At present, it has research institutes in Zhengzhou and Chongqing, and has a sign planning and design team of more than 60 people. Our team is composed of people from different professional fields, carrying out interdisciplinary design. Our partners are brilliant, cooperating with each other, and making in-depth exploration in different professional dimensions. Everyone has excellent team awareness and action capability, and is the producer of "visual integrated experience".
我们很欣喜的看到，越来越多的业主对我们设计作品的信任与认可。前几年，我们采用传统的工作方式，却很难解决标识的问题。现在利用边界的设计思维，在促进和协助我们解决方案问题的同时，也帮助我们理解空间的心理。在设计中巧妙地融合空间，这也将是我们未来坚持要走的发展方向。
We are glad to see that more and more owners trust and recognize our design works. A few years ago, we used the traditional way of working, but it was difficult to solve the problem of signs. Now the use of the design thinking of boundary not only promotes and assists us to solve the problem, but also helps us understand the psychology of space. The ingenious integration of space in the design will also be our future development direction.
我们也是一家将建筑景观与总体规划、平面设计、品牌和标识相结合的设计公司。我们的团队由平面设计师、产品设计师、建筑师、景观设计师、和城市规划师组成，大家一直在这些领域之间进行交互设计，尝试用跨领域的思维来获取一种全新的设计体验。
This is also a design company that combines architectural landscape with master plan, graphic design, brand and sign. Our team is composed of graphic designers, product designers, architects, landscape designers and urban planners. We have been carrying out interactive design among these fields, trying to obtain a new design experience with interdisciplinary thinking.
柏熙标识以标识规划、设计为主营业务，作为国际化专业化为上，充分作用于城市综合体、商业地产、住宅大区、营销中心、酒店及办公写字楼标识设计。曾与中国地产品牌多年多项目的合作，龙湖、万科、中海、绿地、绿城、世茂集团、大华等，涉及豪宅、超大住宅区、商业体、综合体、5A级写字楼，大型办公园区，五星级酒店等标识规划、标识设计。
With the main business of sign planning and design, Boxi Sign, as an international professional, plays a full role in the sign design of urban complex, commercial real estate, residential area, marketing center, hotel and office building. We have cooperated with Chinese real estate brands for many years, such as Longfor, Vanke, Zhonghai, Greenland, Green City, Shimao Group and Dahua, involving the sign planning and design of luxury house, super large residential area, commercial complex, 5A grade office building, large office park, five-star hotel, etc.
在服务上提供标识规划，标识方案到施工图的全过程设计与咨询服务，不止是高水准的专业技术，柏熙标识持续的创新能力，高完成度的精细设计，也是设计项目成功的有力保障。拥有覆盖广泛的业务产品及技术能力种类，在城市综合体、商业地产、住宅大区、营销中心、酒店及办公写字楼标识设计等领域内提供咨询、设计顾问等专业服务，我们致力于为我们的客户提供标识系统设计的综合性解决方案。
Providing the whole process design and consulting service from sign planning, sign scheme to construction drawing, which is not only a high level of professional technology, and the continuous innovation ability and high degree of completion of fine design of Boxi Sign are also the strong guarantee for the success of the design project. With a wide range of business products and technical capabilities, we provide consulting, design consultants and other professional services in the sign design fields of urban complex, commercial real estate, residential area, marketing center, hotel and office building. We are committed to providing our customers with comprehensive solutions for sign system design.
重庆龙湖·云瑶玉陛
Yunyaoyubi, Longfor, Chongqing
作品介绍：精神堡垒的灵感来源于世外桃源的意境感，大面积的留白给人以想象的空间，简单的体块切面也是建筑上转折切面层叠的缩影，线条从下至上从前之后一直延伸，是线与面的碰撞，是虚与实的对话。
Introduction: The inspiration of the spiritual fortress comes from the sense of artistic conception of the paradise. The large area of blank space gives people the space of imagination. The simple tangent plane of the volume and block is also the epitome of the stacking of turning section of buildings. The lines extend from the bottom to the front and from the back, which is the collision of lines and surfaces, and the dialogue between the virtual and the real.
15m的精神堡垒采用了不锈钢氟碳烤漆工艺，对成品表面的平整度要求极高。白与黑的极端碰撞，既提升了精神堡垒的功能性，又衬托了项目的气质：纯粹，空灵。
The 15m spirit fortress adopts the fluorocarbon baking process of stainless steel, which requires high surface smoothness of finished products. The extreme collision of white and black not only enhances the functionality of the spirit fortress, but also sets off the temperament of the project: pure and ethereal.
针对项目的整体环境，标识设计为建筑景观的呈现做出最大限度的让步。标识与立面的结合，巧妙的引导访客。室外和室内标识在字体的选择上，我们也尝试了很多。
According to the overall environment of the project, sign design makes the maximum concession for the presentation of architectural landscape. The combination of sign and facade guides visitors skillfully. We also try a lot in the selection of font for outdoor and indoor sign.
空间导视的字体选择，要力求远距离读取，易于识别。精心选取的字体，字形颀长笔形简练，风格简静优雅，这正是我们想要的艺术表达。在材质上用到了可以匹配标识字体的黑钛，品质稳定的精工不锈钢字表达出了这种纯粹与精致。
The font selection of space guide should be long-distance reading and easy to recognize. Carefully selected font with tall character pattern, simple shape and simple and elegant style is the artistic expression we want. We used the black titanium which match the sign font, and the words made by delicate stainless steel with stable quality express this pure and exquisite.
北京万科·望京小街
Wangjing Street, Vanke, Beijing
作品介绍：在标识系统的设计方面，项目整体参考了法兰克福的采尔街、科隆希尔德街等国际著名的商业街的风格，学习他们的空间布局和运营场景，因此在整体定调上呼应项目的大环境和周边的业态分布，契合德国的实用主义设计风格。
Introduction: In the aspect of sign system design, the project refers to the style of international famous commercial streets such as Zell street in Frankfurt and Hilde street in Cologne, and studies their spatial layout and operation scene. Therefore, the overall tone of the project echoes the general environment and the surrounding business distribution, and conforms to the German pragmatism design style.
造型设计上我们选择“做减法”，着重强调功能性、系统性、逻辑性和秩序，致力于塑造功能良好、理性可靠的风格形象。平面排版也延续“德式实用主义”特征，平面设计语言严肃工整、简单明了、主题突出。而与此相对的色彩便成为了标识上重要的视觉传达元素。
In the modeling design, we choose "subtraction", emphasize the functionality, systematicness, logic and order, and strive to create an image with good function, rationality and reliability. Graphic layout also continues the characteristics of "German pragmatism", and graphic design language is serious and neat, simple and clear with prominent theme. And the opposite color has become an important visual communication element on the sign.
设计灵感源自于荷兰画家蒙迪里安的作品，延展色彩和线条元素使画面呈现出轻快的律动。
文字使用项目VI的深红色，与深灰色背景形成鲜明对比，给人强烈的视觉冲突。将项目内容丰富、色彩明艳的VI辅助画面装饰在标识侧面，烘托并呼应热情活泼的商业街区氛围。
Inspired by the works of Dutch painter Mondrian, the design extends the elements of color and line to make the picture present a light rhythm. The text uses the dark red of project VI, which is in sharp contrast with the dark gray background, giving people a strong visual conflict. The VI auxiliary pictures with rich contents and bright colors are decorated on the side of the sign to set off and echo the warm and lively atmosphere of the commercial district.
重庆融创·隐溪晓园
Chongqing Rongchuang · Yinxi Xiaoyuan
作品介绍：在隐溪晓园的项目中，几乎看不到传统意义上的标识，它隐在环境中不易察觉，却又能在需要的时候目眼可及。
Introduction: In the project of Yinxi Xiaoyuan, there is almost no sign in the traditional sense. It is hidden in the environment and not easy to detect, but it can be seen when needed.
我们去掉所有繁杂多余的线条，省略啰嗦重复的用词，极尽简洁，极致雅趣。你能看到的，是石材的肌理与现代不锈钢的碰撞，是标识层次光影的跃动，也是“晓”风与“隐”溪的精神内核。包括项目精神柱的表达，白色的漆色与石材温润的肌理互相补充，相互糅合，形成质朴自然的标识气质。
We get rid of all the complicated and redundant lines, omit the wordy and repetitive words, and try our best to be concise and elegant. What you can see is the collision between the texture of stone and modern stainless steel, the leap of light and shadow at the sign level, and the spiritual core of “morning” wind and “hidden” brook, including the expression of the spirit column of the project, and the white paint and the warm texture of the stone complement and blend with each other to form a simple and natural sign temperament.
室内空间里看到的标识，尽可能得表现得极简，只微微一弧，就将形体柔化成溪水的样子。更不用说整个空间中和信息切合的图形设计，表达空间的气质。这是繁华闹市中的宁静之处，也是回归自然安逸的理想栖居。
The sign seen in the interior space should be as simple as possible, with only a slight arc to soften the shape into a stream. And the graphic design of the whole space fitting in with information expresses the temperament of the space. This is a quiet place in the bustling city, and also an ideal place to return to nature and ease.
福州阳光城.象屿 登云湖
Fuzhou Sunshine City, Dengyun lake, Xiangyu
作品介绍：标识设计旨在延续项目的风格内涵，我们选用耐候钢、实木等偏自然的材质，最大化表达场地的“野趣”的精神，减少设计过多表现形式，运用极简的手法增强标识的现代国际化气质。
Introduction: This sign design aims to continue the style and connotation of the project. We use weathering steel, solid wood and other natural materials to maximize the expression of the "wild interest" spirit of the site, reduce too many forms of design, and use minimalist techniques to enhance the modern international temperament of the sign.
精神堡垒的设计延续案名“登云湖”中登云的含义，在视觉上营造一种拾级聚足、连步以上的效果，为了让夜晚的发光效果更加完美，尝试了很多不同材质的考虑，希望运用不同材质的碰撞来达到最终的视觉感受。
The design of the spirit fortress continues the meaning of climbing the clouds in the case name of "Dengyun Lake", and creates a visual effect of step-by-step. In order to make the luminous effect at night more perfect, we try to consider many different materials, hoping to use the collision of different materials to achieve the final visual experience.
公园部分充满童趣，前期阅读完景观文本时，我们便点对点的设计了一套关于装置艺术的图标，让标识的平面更加丰富，包括了解完各个区块的功能后，我们将插画与标识结合，丰富视觉的同时提升项目的专属性。
The part of the park is full of childishness. When we read the landscape text in the early stage, we designed a set of icons about installation art point-to-point to enrich the plane of the sign. After understanding the functions of each block, we combined illustration and sign to enrich the vision and enhance the specificity of the project.
标识图标设计：基因链
互联网与人工智能时代的来临，其实每个行业、每个行业的从业者，都不能置身事外。所以，用时代的眼光去看标识未来，标识发展也同样面临着在传统思维中寻找新的机遇的课题。
With the advent of the era of Internet and artificial intelligence, in fact, practitioners in every industry cannot stay out of the business. Therefore, looking at the future of sign from the perspective of the times, the development of sign is also facing the task of looking for new opportunities in traditional thinking.
标识设计行业在不断交流与碰撞、探索与突破中，正逐渐从不成熟走向成熟，无论标识设计如何发展，它的一些核心元素是永远延续的——那就是人与环境、人与生态和谐共生，不断探求客户之所需，不断追求突破与融合。
In the process of continuous communication and collision, exploration and breakthrough, sign design industry is gradually from immature to mature. No matter how sign design develops, some of its core elements will continue forever, that is, people and environment, people and ecology coexisting harmoniously, constantly exploring the needs of customers, and constantly pursuing breakthrough and integration.
网站网址：http://www.boxisign.com/
Website: http://www.boxisign.com/
更新日期：2021-03-01 14:40:54
