泉州·盘扣乐风“三湾”文旅

#01

滨海文旅：生活美学体验地

#01

A coastal resort: an aesthetic experience destination

盘扣乐风“三湾”文旅，是一条位于泉州市台商区的现代化综合型沙滩岸线。其以构筑美好的生活方式为主线，以滨海岸线生态资源为环境依托，以文化旅游产业为引领，秉承打造海丝新城新面貌，在福建省“建设文化产业和旅游产业融合发展示范区”的指导思想及台商区“打造文旅产业集群”的整体定位下，全力探索滨海“文旅+产业”的可持续发展方式。

Pan Kou Live Home Three Bays Resort is a modern comprehensive beachfront destination located in Quanzhou, China. The resort aims to promote cultural tourism in the city on the Maritime Silk Road by creating an inviting ambiance and utilizing the local ecological resources of the coastline. It aligns with the Fujian provincial government's vision of creating a demonstration zone for the integrated development of the cultural and tourism industry. The design team has extensively explored sustainable methods for the development of coastal cultural tourism, in line with the goal of Quanzhou Taiwanese Investment Zone to build a cultural tourism industry cluster.

▲总平面图

Master plan

▲区位图

Site location

本案由厦门问渠建筑装饰设计有限公司、泉州盘扣乐风旅游开发有限公司，分别担纲设计方和运营方，从区块规划和设计、跨界资源整合到品牌构建和传播、乃至后期的运营管理等板块，以品牌思维激活三湾的商业价值，以可持续性提升三湾的区块品质，建设一条集自然生态、旅游观光、休闲娱乐、文化体验为一体的现代化综合型沙滩岸线，打造未来滨海岸线生活方式的体验地。

The project was designed by Xiamen Wenqu Architectural Decoration Design Company, and operated by Pan Kou Live Home Tourism Development Company. Engaging in the whole process of master planning, design, crossover resource integration, brand establishing, promotion, and even operational management, the company employed brand thinking to activate the commercial value of the three bays - Yusha Bay, Moon Bay, and Guishan Bay, enhance the sustainability of the area, and elevate the overall quality of the area. The efforts aimed to create a modern comprehensive beach coastline that seamlessly integrates natural ecology, tourism, leisure entertainment, and cultural experiences. The goal was to establish a premier destination that allows travelers to experience a future coastal lifestyle.

#02

围棋布点：激活三湾多元活力

#02

A scattered layout activates the three bays

项目围绕玉沙湾、月亮湾、龟山湾展开，以围棋布点的方式进行规划和布局，以点带线形成面；迎合时下人们所喜的生活方式，赋予三湾不同的功能定位；基于对自然生态的可持续发展，以形态多元化的景观装置介入滨海岸线，搭载高端餐厅、民宿、秀场、营地等多元新型业态，生成“北纬25°蓝色滨海休闲度假带”和“夜间文旅消费聚集区”。

The project was developed around Yusha Bay, Moon Bay, and Guishan Bay. It has been meticulously planned and designed using a scattered layout, with points and lines forming the plane. The aim is to cater to modern lifestyle preferences while giving each of the three bays a distinct functional positioning. With a focus on the sustainable development of the natural ecology, diverse landscape installations were placed along the coastline. These installations are complemented by high-end restaurants, B&Bs, show fields, camps, and other innovative business models, creating a vibrant "Blue Coastal Leisure and Resort Zone at 25° North Latitude" and a bustling "Night Consumption Hub of Cultural Tourism Resort".

▲三湾总平面图

Three bays plan

#03

深挖定位：差异化界定三湾

#03

Dig into the differentiated positioning

设计团队从文旅市场需求出发，针对以年轻人群、亲子家庭，以及对沙滩运动和沙滩文化感兴趣的户外爱好者这类群体，深度洞察目标受众的审美偏好，给予玉沙湾、月亮湾、龟山湾各具特色的功能定位，并规划设置景观装置、商业空间和业态等重要节点，以此形成三湾的主体人流动线。

Based on the needs of the cultural tourism market, the design team has specifically targeted young people, parent-child families, and outdoor enthusiasts who have a keen interest in beach sports and beach culture. With a deep understanding of the aesthetic preferences of the target customers, the team worked out unique functional positioning for Yusha Bay, Moon Bay, and Guishan Bay respectively, and set key nodes such as landscape installations and commercial spaces and operations, to form a smooth circulation that seamlessly connects the three bays.

玉沙湾是文化艺术营地，打造具有较高识别度的文化艺术综合展演地，共拥有5处业态，分别是鲸落艺术餐吧、书礼咖啡厅、见水house民宿和“蛹”美术馆、King艺术营地两大雕塑装置；

月亮湾是滨海休闲营地，打造具有城市颜值的滨海休闲娱乐目的地，拥有“独行侠”公路酒吧1处业态；

龟山湾是生活旅居营地，打造具有城市美学的生活旅居综合体验地，拥有2处业态，分别是见山house民宿、游艇婚拍营地。

Yusha Bay was designed as a cultural and art camp that aims to create a highly recognizable venue for cultural and artistic exhibitions and performances. It compasses five areas, including a whale-shaped restaurant & bar, a reading café, a beachfront house (B&B), and two sculptural installations - "Chrysalis" Art Gallery and the King Art Camp.

Moon Bay serves as a coastal leisure camp, providing a relaxing and entertaining destination with an urban appeal. It features a "Lone Ranger" pop-up pub.

Guishan Bay, on the other hand, features two business types, namely a Mountain View house (B&B) and a yacht for wedding dress photo taking, creating a comprehensive sojourn camp with urban aesthetics.

▲书礼咖啡厅

Reading café

▲见山house民宿

Mountain view house (B&B)

▲见水house民宿

Beachfront house (B&B)

#04

设计介入：串联完整的体验

#04

Design interventions: a complete experience

在全长7.5公里的海岸线上，如何尊重当地生态环境的同时，串联起一段完整的体验，是设计团队所要思考的问题。于是，设计团队从自然生态和人造空间之间的平衡关系入手。

The design team was faced with the challenge of creating a complete experience while preserving the local ecological environment along the 7.5-kilometer-long coastline. To achieve this, the designers focused on maintaining a balanced relationship between natural ecology and human interference.

考虑到三湾紧密连绵、却又各自独立的地形，以及各“湾”实际面积大小不一，设计以“空白”沙滩为基础，以数量合理的景观装置和商业空间、尺度适宜的方式“轻”介入到现有场地及环境中，继而以点带线形成面，构成三湾业态。

Based on the varying sizes and independent terrain of the three bays, the team developed a layout centered around the open "blank" beach. This approach allowed for the integration of a reasonable number of landscape installations and commercial spaces at an appropriate scale while letting them blend seamlessly into the context. The slight design interventions formed the business models in the three-bay resort gradually through points, lines, and surfaces.

▲鲸落艺术餐吧

Whale-shaped restaurant & bar

从艺术的创新到自然的美景，再到城市的独特魅力，游客可以在旅程中体验到不同的文化艺术、滨海休闲和生活旅居的主题。无论是对艺术感兴趣的人、追求休闲放松的人还是追求品味生活的人，这个串联旅程都能满足他们的需求，并给他们带来难忘的体验。

Featured with artistic innovative design, natural scenery, and the one-of-the-kind charm of the city, the journey along this coastline offers visitors a range of experiences, including diversified culture, art, coastal entertainment, and sojourn lifestyles. Whether one is interested in art, seeking relaxation, or simply looking to immerse themselves in the local way of life, this journey has something to offer. Overall, it will be an unforgettable experience that caters to a variety of interests and preferences.

▲游艇婚拍营地

Yacht camp for wedding dress photo taking

#05

循环经济：可持续的蓝海业态

#05

Circular economy: a sustainable business model

设计团队将可持续发展纳入项目规划和决策过程中，以减少对环境的干扰，尊重当地生态系统的完整性，实现滨海岸线的可持续发展和综合效益。

The design team has proactively integrated sustainability into the project planning and decision-making process. Their approach focuses on reducing environmental impact, maintaining the integrity of the local ecosystem, and obtaining sustainable development and comprehensive benefits along the coastline.

▲“蛹”美术馆

"Chrysalis" art gallery

▲King艺术营地

King art camp

▲“独行侠”公路酒吧

"Lone Ranger" pop-up pub

其一，书礼、鲸落、捍卫者、King、独行侠等艺术装置在空间的形式、材质和结构的设计上，使用可回收的金属进行创作，减少对环境的影响；其二，使用低能耗照明系统、雨水收集和循环利用系统，减少能源消耗和碳排放；其三，组织环保公益活动，让员工一起参与环境保护和海岸线的可持续管理；其四，开展教育培训，及时调整和改进管理和运营措施，确保项目的可持续性和长期发展。

For instance, all the art installations were made using recyclable metal materials and structures, thereby reducing their environmental footprint. Additionally, a low-energy lighting system and rainwater collection and recycling system were implemented to reduce energy consumption and carbon emissions. Furthermore, the project has actively engaged in organizing environmental protection public welfare activities, encouraging employees to participate in the preservation and sustainable management of the coastlines. Lastly, the project emphasizes the importance of education and training. By continuously evaluating and improving management and operational measures, the project ensures its long-term sustainability and development.

项目信息

项目名称：泉州盘扣乐风“三湾”文旅

项目地址：福建泉州

完工时间：2023年

设计公司：厦门问渠建筑装饰设计有限公司

主持设计：林利群

照片来源：林利群

项目合作方：厦门也麓文化传媒有限公司、泉州台商投资区文体教育旅游有限公司、泉州台商投资区金海岸旅游投资有限公司、泉州盘扣乐风旅游开发有限公司

Project information

Project name: Pan Kou Live Home Three Bays Resort

Location: Quanzhou, Fujian, China

Completion time: 2023

Design firm: Wenqu Architectural Decoration Design Co., Ltd.

Lead designer: Lin Liqun

Photo credit: Lin Liqun

Collaborators: Xiamen Yelu Culture Media Co., Ltd., Quanzhou Taiwanese Investment Zone Culture, Sports, Education and Tourism Co., Ltd., Quanzhou Taiwanese Investment Zone Golden Coast Tourism Investment Co., Ltd., Quanzhou Pan Kou Live Home Tourism Development Co., Ltd.