云瑶玉陛示范区标识设计

龙湖2020年度头号作品“云瑶玉陛”示范区占地约350亩，落址于城市中央公园附近，旨在构建“中心化城市生活圈”蓝本，开启中央公园真正的低密时代。

魔方，是通过转动可以打乱和复原的几何体。重庆多山水，“云瑶玉陛”示范区 因地制宜顺应重庆的地貌特质，将魔方打乱和复原的过程定格在建筑设计上，形成一种主空间纵向发展的错层关系，使得建筑体块与体块之间形成高差错落的空间层次。

The demonstration area of "Yunyao Yubi", the number one work of Longfor in 2020, covers an area of about 350 mu and is located near the city's Central Park. It aims to build a blueprint of "centralized urban life circle" and open a real low-density era for the Central Park.

Rubik's cube is geometry that can be disturbed and restored by rotation. Chongqing is rich in mountains and waters, so the " Yunyao Yubi " demonstration area adapts to local conditions, conforms to the geomorphic characteristics of Chongqing, and focuses the process of Rubik's cube disruption and restoration on the architectural design, forming a staggered layer relationship of vertical development of the main space, so as to form a space level with staggered height difference between building blocks.

白天，建筑在日光的映衬下，展现出钟灵毓秀、丰神绰约的明媚姿态；夜晚，由建筑室内散发出的灯光，则是另一番美如冠玉、倾城倾国的艳丽神情。不同的光源造就出不同风韵的“云瑶玉陛”示范区，这是一份源自光的礼物，如万千世界的光影变幻莫测。

In the daytime, the building is set off by the sunlight, showing a beautiful and graceful posture; in the night, the light emitted from the interior of the building is another gorgeous look of beauty. Different light sources create different charm of "Yunyao Yubi" demonstration area, which is a gift from light, like the changeable light and shadow of the world.

以中央公园调和重庆四季的色彩，建筑低调的身影掩映在四季的辰光里。而错落的建筑，以及周边肆意生长的绿意，不仅是“云瑶玉陛”示范区 自身绝佳的气质，也是重庆生活的纯粹与精致，更是都市精英对自然生活的想象。

Using the Central Park to harmonize the colors of the four seasons in Chongqing, the low-key figure of the building is reflected in the sunshine of the four seasons. The scattered buildings and the green growing around them are not only the excellent temperament of the "Yunyao Yubi" demonstration area, but also the purity and delicacy of Chongqing life, and also the imagination of urban elites on natural life.

项目正门入口处的艺术装置，堆砌的绿丘与随意生长的树林，如一片绿色屏障隐晦地传达出空间的层变。而包裹于绿意中的魔方雕塑像一抹柔白的光引导前来探访的居客。

The art installation at the entrance of the main entrance of the project, the green hills and the trees growing at will, like a green barrier, implicitly convey the layer change of space. And the Rubik's cube sculpture wrapped in green is like a soft white light to guide the visitors.

与之相对的精神堡垒，灵感来源于建筑景观努力营造的世外桃源的意境感。大面积的留白给人以想象的空间，简单的体块切面也是建筑上转折切面层叠的缩影。精神堡垒上线条从下至上从前之后一直延伸，是线与面的碰撞，是虚与实的对话。这种虚实对比不仅体现在造型上，在项目案名与精神堡垒的安装关系上也做了不同常规的处理。

精神堡垒与入口处山坡上的横向构筑物交相辉映，虽不如构筑物轻盈夺目，但依然如同守护者屹立其旁。15m的精神堡垒采用了不锈钢氟碳烤漆工艺，对成品表面的平整度要求极高。白与黑的极端碰撞，既提升了精神堡垒的功能性，又衬托了项目的气质：纯粹，空灵。

The inspiration of the spirit fortress, on the other hand, comes from the sense of artistic conception of the paradise. The large area of blank space gives people the space of imagination. The simple tangent plane of the volume and block is also the epitome of the stacking of turning section of buildings. The lines extend from the bottom to the front and from the back, which is the collision of lines and surfaces, and the dialogue between the virtual and the real. This kind of contrast is not only reflected in the shape, but also in the installation relationship between the name of the project and the spirit fortress with special treatment.

The spirit fortress and the horizontal structures on the hillside at the entrance complement each other. Although they are not as light and eye-catching as the structures, they still stand beside them like guardians. The 15m spirit fortress adopts the fluorocarbon baking process of stainless steel, which requires high surface smoothness of finished products. The extreme collision of white and black not only enhances the functionality of the spirit fortress, but also sets off the temperament of the project: pure and ethereal.

一进门，光影斑驳的道路上，蜿蜒的道路指引前行的方向。不知不觉间漫步在林中，近看芳草鲜美、落英缤纷，在繁华的城市生活中体验人与自然的融合。

As soon as you enter the door, on the road with mottled light and shadow, the winding road guides the way forward. Unconsciously walking in the forest, you can closely see the fresh grass and colorful fallen leaves, and experience the integration of human and nature in the prosperous city life.

针对项目的整体环境，标识设计为建筑景观的呈现做出最大限度的让步。标识与立面的结合，巧妙的引导访客。在字体的选择上我们也尝试了很多。空间导视的字体选择，要力求远距离读取，易于识别。除此以外，还要契合本项目高雅的建筑气质和通透的空间美感，传达一种艺术特有的感觉。

According to the overall environment of the project, sign design makes the maximum concession for the presentation of architectural landscape. The combination of sign and facade guides visitors skillfully. We also tried a lot in the selection of fonts. The font selection of space guide should be long-distance reading and easy to recognize. In addition, it should be in line with the elegant architectural temperament and transparent space beauty of the project to convey a unique feeling of art.

我们精心选取的字体，字形颀长笔形简练，风格简静优雅，这正是我们想要的艺术表达。在材质上用到了可以匹配标识字体的黑钛，品质稳定的精工不锈钢字表达出了这种纯粹与精致，与“云瑶玉陛”示范区 绝佳的气质巧妙的融合于一体。

Carefully selected font with tall character pattern, simple shape and simple and elegant style is the artistic expression we want. We used the black titanium which match the sign font, and the words made by delicate stainless steel with stable quality express this pure and exquisite, which is skillfully integrated with the excellent temperament of "Yunyao Yubi" demonstration area.

光与影的结合呈现出具有穿透力的空间语言，用标识的错落传达空间的层变，与特色鲜明的建筑环境相融合，在都市与自然之间共生，以轻盈的姿态呈现于世人眼前。一面映射都市，一面映衬自然，以此唤醒对自然的记忆，共赴一场自然之约。

The combination of light and shadow presents a penetrating space language, which conveys the layer change of space with the scattered sign, integrates with the distinctive architectural environment, coexists between the city and nature, and presents to the world in a light posture. On the one hand, it reflects the city, on the other hand, it reflects the nature, so as to wake up the memory of nature and make an appointment with nature.

项目名称：重庆龙湖·云瑶玉陛 示范区

项目位置：重庆市渝北区

设计时间：2019年

建成时间：2020年

业    主：重庆龙湖

景观设计：承迹景观

景观施工：蜀汉生态环境

建筑设计：成执建筑

标识设计：柏熙标识

艺术装置+雕塑设计：基本源素

艺术装置结构设计：森柏建筑

廊桥结构设计：中煤科工重庆院

廊桥工程：泾卓金属制品

艺术装置制作：雅迪景观雕塑

玻璃雕塑制作：风之语公共艺术

软装制作：盒子时尚空间

标识制作：西里标识

玉簪花园工程：尚野园艺

拍摄摄影：云岫摄影

Project Name：LONGFOR·YUN YAO YU BI

Project owner：LONGFOR Chongqing

Location: Yubei District, Chongqing

Designed in: 2019

Completion: 2020

Client: Longfor Chongqing

Landscape design: Change Studio

Landscape contractor: Sohan Eco

Construction design: Challenge Design

Signage design: Boxi Signage

Art installation and sculpture design: Basic Element

Art installation structure design: Symbol

Covered bridge structure design: CCTEG Chongqing

Covered bridge contractor: Jing Zhuo Metals

Art installation manufacturer: Yadi Art

Glass sculpture: Feng Zhi Yu

Decoration: Box Space

Signage Manufacturer: Xili

Garden construction: Shangye Gardening

Photographer：Y-Show