融创杭州浙江海盐主题小镇

公司：	荷于景观	类型：	景观
地区：	中国	标签：	广场空间 \| 游乐场 \| 商业空间

「故事从海塘与湾的相遇開始，

从杭州湾的水陆脉络寻求设计灵感。

海塘文化守护千年，通过石的历练与浪的冲击，

形成一种共生共存的状态。

这里有海、有浪、有海塘、有记忆的温度。」

"The story starts from the encounter between the seawall and the bay, and seeks design inspiration from the water and land context of Hangzhou Bay. The seawall culture has been guarded for thousands of years. Through the experience of stone and the impact of waves, a state of symbiosis and coexistence has been formed.

There are seas, waves, seawalls, and memories of temperature here. "

▽实景鸟瞰图

01项目背景

认识与理解Interpretation and Analysis

杭州湾文旅城位于浙江省嘉兴市海盐县，拥有海岸及运河双重水景资源，在杭州湾打造世界级主题娱乐活力之城。

Located in Haiyan County, Jiaxing City, Zhejiang Province, Hangzhou Bay Cultural Tourism City has dual water landscape resources of coast and canal, creating a world-class theme entertainment and vitality city in Hangzhou Bay.

▽项目区位

浙江海盐主题小镇位于融创文旅城的南端门户位置，周边拥有文旅城丰富的业态配套，融创水世界、主题乐园、雪世界、童世界、豪华酒店群、奥莱公园等。

Zhejiang Haiyan Theme Town is located at the southern gateway of Sunac Cultural Tourism City. It is surrounded by rich supporting facilities of Cultural Tourism City, such as Sunac Water World, Theme Park, Snow World, Children's World, Luxury Hotel Group, Outlet Park, etc.

▽杭州湾文旅城规划效果图

▽杭州湾文旅城鸟瞰图

作为杭州湾融创文旅城最南端的商业门户，将承载西侧已开发城区的人流，而特殊的文化历史背景与情感该如何呈现是一个重要的课题。我门认为这里应该是一个具有文化温度与时空意义的新形态商业景观空间。

As the southernmost commercial gateway of Hangzhou Bay Sunac Cultural Tourism City, it will carry the flow of people in the developed urban area on the west side, and how to present the special cultural and historical background and emotion is an important issue. We believe that this place should be a new form of commercial landscape space with cultural temperature and time and space significance.

▽鸟瞰效果图

▽实景鸟瞰图

02设计思考

文化与温度Culture and Temperature

海盐素以“鱼米之乡、丝绸之府、礼仪之邦、旅游之地”著称，拥有得天独厚的地理位置与自然特性，为了抵御钱塘江的涌潮，进而孕育了特殊的海塘文化。

Haiyan is known as "the land of fish and rice, the house of silk, the state of etiquette, and the place of tourism". It has a unique geographical location and natural characteristics. In order to resist the tide of the Qiantang River, it has nurtured a special seawall culture.

将海塘文化淬炼，以「时石」为整个景观设计的主要设计概念，希望通过景观的手法，将一个长时间发生的事件及文化调性，浓缩并萃取成一个人性尺度体验的感知片段。理解「时间」与「石」的交互关系，探索流动的时光与静态的自然物之间的慢影响与瞬间冲击的力度。

The seawall culture is tempered, with "time and stone" as the main design concept of the entire landscape design, hoping to condense and extract a long-time event and cultural tone through landscape techniques into a perceptual fragment of human scale experience . Understand the interaction between "time" and "stone", and explore the slow influence and instantaneous impact between flowing time and static natural objects.

「这是实践历史印记与现代商业共存的机遇。」

海塘文化的精神与意义是场地最丰富的资源特色，项目内的海塘文化博物馆，创造项目极高的特殊性与文化调性，希望在整体景观空间能实践沉浸于海塘文化的熏陶，同时也能享有现代商业的体验，打造独树一格的景观空间。

"This is an opportunity to practice the coexistence of historical imprints and modern commerce."

The status and significance of sea pond culture are the most abundant resource features of the site. The project also includes a sea pond culture museum, which creates a very high particularity of the project in the spiritual sense. Enjoy the experience of modern business and create a unique landscape business.

03设计实践

场景与价值Scenario and Value

| 主入口广场，海塘文化之旅的开端 |

| The main entrance square, the beginning of the

Haitang Cultural Tour |

主入口特色的海棠超人雕塑展示了极高的项目地标性，配合旱喷、声光电互动及海塘文化说明标识牌，以趣味的方式展现「活」的文化。而相对的精致水景浓缩了海塘的意象，与海塘超人相互呼应，暗喻前人建造海塘的场景，同时对于商业人流的引导达到强力的内聚引流。

The Begonia Superman sculpture featured at the main entrance shows a landmark of the project. With the dry spray, sound and light interaction, and the sea pond culture explanation signboard, it shows the "living" culture in an interesting way. The relatively delicate waterscape condenses the scene of the sea pond, echoing with the sea pond superman, alluding to the scene of the predecessors building the sea pond, and at the same time guiding the flow of people

海塘超人雕塑与艺术水景的形态充分呼应了景观的设计概念，为场地的调性起到非常好的开端。

The shape of the sea pond superman sculpture and the artistic waterscape fully echo the design concept of the landscape, and play a very good start for the tonality of the site.

| 内聚型商业空间，沉浸式的互动体验 |

| Cohesive commercial space, immersive interactive experience |

整体铺装调性以石的形变幻化成大小不同的铺装形式，利用深浅的变化引领商业人流，同时也自然界定了商业外摆的使用空间。

The overall pavement tonality is transformed into pavement forms of different sizes by the deformation of the stone, using the color of depth to lead the flow of business people, and also naturally defines the use space of the commercial .

内聚式的建筑条件提供了很好的聚集效果，景观在中央设置了贯穿的互动水景，让水流的声音活化场地，将文化精神充分的融合，打造沉浸式的体验并提升商业的专属气质与氛围。

The building conditions provide a good gathering effect. The landscape is set up with an interactive water feature in the center, allowing the sound of the water to activate the site, fully integrating the cultural spirit, creating an immersive experience and enhancing the exclusive temperament of the business.

| 多功能互动平台，度假式的休闲体验 |

| Multifunctional interactive platform,

resort-style leisure experience |

海塘文化博物馆前提供功能性的集散场地，趣味的休闲躺椅与休憩木平台，结合绿化打造林荫下的休闲场域，同时结合灯光互动，在白天时呈现一种极致的度假感，夜晚则为夜经济商业形态提供潮流的互动体验。

In front of the Haitang Culture Museum, there is a functional space, interesting lounge chairs and a rest wooden platform, combined with greenery to create a leisure field under the shade of trees, and combined with the interactive floor of lighting, it presents an ultimate sense of vacation, and at night it is The night economy business form provides a trendy interactive experience.

| 风格化商业内街，带动完整的商业气质 |

| Unique commercial inner street, driving a complete commercial temperament |

价值融合是项目场地激活的重要因素，融合文化与商业性质，利用铺装、植物及材质的转换，进而自然的区分流线、空间功能与商业外摆空间，同时呈现的完整的场地一体调性，在不同角落停留皆有强烈的场地特殊性。

Value integration is an important factor in the activation of the project site. It integrates cultural and commercial nature, and uses the pavement, plants and materials to naturally distinguish streamlines, spatial functions and commercial space, and at the same time present a complete site-integrated tonality. Staying in different corners has a strong site specificity.

由水景开始慢慢过渡到精致绿化，蓝绿交叠的特色中央轴线，包围了自由空间的活动大草坪与儿童游戏场，硬质渐变过渡到软景，让高层视线的丰富性提升，也能让人自然的过度到功能空间。

From water features to delicate greenery, the central axis of blue-green fusion surrounds the large lawn and the free space of the children's playground. The gradual transition of pavement to green space enhances the richness of high-rise sight lines and allows people to naturally transition to functional space.

矩形叠加的游戏场地，多功能的游乐设施，让孩子行走及游玩在如海塘般的场景，而精致的绿化休憩空间，使陪同照护的成人也能舒适的享受自然。

Multiple square game venues and multi-functional amusement facilities allow children to walk and play in a seawall-like scene, and the exquisite greening and rest space enables adults who are accompanying and caring to enjoy nature comfortably.

04设计探索

创造与尝试Create and Try

设计过程中不断探索演绎方式，尝试如何呈现海盐的文化气质并兼顾商业调性，在材料及尺寸不断追求，落实设计理念并考虑完整项目落地性。

In the design process, we constantly explore ways of interpretation, strive to present Haiyan's cultural temperament, take into account commercial tonality, constantly pursue materials and dimensions, implement design concepts.

创新与延续Innovation and Continuation

浙江海盐主题小镇呈现的是对于海盐片区商业的一种新的尝试与突破，在现代商业中寻找一种新的实践，包容在地文化及如何做到与商业需求共生共存，淬炼文化精华并用有温度的现代手法体现。考量了一个整体空间的地标性，同时为项目本身的环境功能及商业空间考虑，呈现出一种新兴独特的商业景观新面貌，让空间与时间对话，延续海盐下一段美好的故事。

Zhejiang Haiyan Theme Town presents a new attempt and breakthrough for commerce in the Haiyan area. It seeks a new practice in modern commerce, embraces local culture and how to coexist with commercial needs, and refines the essence of culture And it is embodied in a warm and modern way. Considering the landmark of an overall space, at the same time considering the environmental function and commercial space of the project itself, it presents a new and unique commercial landscape, which allows space and time to dialogue and continues the next beautiful story of Haiyan.

-【结语】-

尊重时间留下的印记，赋予未来无限的想象。

我们建造的不只是一座商场，

而是一个延续海盐生活的轨迹。

Respect the imprint left by time and

give unlimited imagination to the future.

We don't just build a mall,

It is a continuation of the spirit of Haiyan.

项目名称：融创杭州浙江海盐主题小镇

项目地点：浙江省嘉兴市海盐县

项目业主：融创东南浙北公司

操盘团队：卢锦飞,潘紫娟,章宇,陈波