总部在纽约布鲁克林的工作室Overlay事务所为Cocoon在纽约设计了第一家18,000平方英尺的旗舰店，这是一个只为家庭提供会员服务的空间。项目位于曼哈顿下城翠贝卡区的一栋住宅楼的底层，能给家庭提供全面的课程，引导社区成员在一个像第二个家一样的环境中度过父母和家庭生活。Overlay 事务所的设计体现了Cocoon团结和社区建设的使命，同时也运用创新策略确保了成员的健康和安全。Overlay事务所的创始人兼负责人Abigail Coover将这一过程解释为 "为信任而设计"。
New York, NY—Brooklyn-based studio Overlay Office has designed the 18,000-square-foot flagship location of Cocoon, a members-only space for families—the first of its kind in New York. Located on the ground floor of a largely residential building in lower Manhattan’s Tribeca neighborhood, the business offers holistic programming that guides its community through parenthood and family life in an environment conceived to feel like a second home. Overlay Office’s design manifests Cocoon’s mission of togetherness and community-building, while also applying innovative strategies to ensure the health and safety of members—a process Overlay Office’s founder and principal Abigail Coover explains as “designing for trust.”
The design of Cocoon marks an ongoing collaboration between Overlay Office and one of Cocoon’s founders. Cocoon is owned by two couples with young children who brought Coover, also a parent, into the project early on, establishing architecture as an integral aspect of the business’ branding from the start. Coover consulted her own children throughout the design process, soliciting their responses to a range of shapes, textures, and colors. “I was thinking about the design both as a mom who could use the space, as well as a designer creating it—brainstorming how it could be both comfortable and functional, while also being beautiful and inspiring to kids and parents,” says Coover.
Before Cocoon, a grocery store occupied the ground-floor storefront space, whose raw, industrial interior was defined by concrete floors, exposed infrastructure, and minimal walls or dividers. According to Coover, Overlay Office’s principal challenge was to transform the cold, bare environment into a warm, calming landscape that was still spacious and durable enough to accommodate a steady stream of active families.
Overlay Office organized the expansive space using a grid of circles in three dimensions. Rather than applying floor-to-ceiling walls or doors, programs (front desk, kitchen, reading nook, nursery, yard, study, and parkour gym) are separated by millwork, flooring, and decorative elements that take the form of circles and arcs. These elements distinguish varied functions, while also maintaining openness and transparency across Cocoon’s overall landscape. “We decided early on that the space should be as open as possible and take on a park-like quality where there are not many walls and the different programs throughout the space are designated by changes in materials, millwork, or ceiling fixtures,” says Coover.
The study, which is geared toward parents, is separated from more child-centered zones by two semi-circular screens made from suspended strings, simultaneously offering partition and transparency, while a series of open, sheetrock archways demarcate semi-private alcoves for calls or meetings. In a second phase of the project, murals featuring interior elevations and terrazzo-inspired forms will be projected onto these arches and the study’s surrounding walls, while the reading nook will be delimited by curving, amphitheater-style seating, scalloped backboards that recall clouds, and suspended circles decorated with preserved moss, gradients of colorful string, and translucent fabrics.
A range of textured flooring and wall treatments further accentuate the distinctions between areas, without requiring stark enclosures, doors, or walls. The yard is clad in a soft, realistic astroturf whose scalloped edges express the end of this open play zone and movement towards the reading nook, whose floor is coated with cork, or the study, clad in terrazzo tile. Wall treatments also shift from space to space; in some areas, textured projections resembling bark define borders, while in others, colored cork provides wall space for children to easily display their creations.
这种相互联系的圆圈保证了不同功能的区域之间的空间流动，同时也强调了Cocoon的团结和社区建设的使命。"特别是对于年轻的孩子来说，圆圈能促进融洽和学习，因此它没有线性的排列，而是鼓励人们向内看，互相看。"Coover说。设计团队还提到了最近的科学研究，这些研究解释了为什么人类更喜欢曲线形而不是直线。数据科学家曼努埃尔利马（Manuel Lima）概述了一个进化假说：这可以追溯到自然界的原始根源，大多数形状都是曲线形的。它们比较柔软，能提供一定的安全感，而不是棱角分明的形状动物的牙齿、岩石的硬性形状。" Coover还强调：“圆形的房间是罕见的，为那些可能从未体验过的孩子们贡献了一种奇妙感"。
This strategy of interconnected circles ensures fluid movement between areas with different functions, while also emphasizing Cocoon’s mission of togetherness and community building. “Especially for young kids, circles promote togetherness and learning. Instead of having a linear arrangement, it encourages people to look inward and at one another,” says Coover. The design team also referred to recent scientific studies that explain why humans are more attracted to curvilinear than angular shapes. Data scientist Manuel Lima outlines an evolutionary hypothesis: “It goes back to primitive roots in nature, where most shapes are curvilinear. They’re softer, they provide some safety, as opposed to angular shapes—the teeth of an animal, the hard shape of a rock.” Coover also emphasizes that circular rooms, which are rare, “contribute a sense of wonder to children who have likely never experienced them.”
Throughout the space, the material and color palette accentuates the overarching sense of comfort and calm expressed by the layout. Materials are sustainable and natural, and the color scheme of creams, tans, ochres, greens, and blues is inspired by the natural world. The softness of this aesthetic is balanced by an embrace of materials that are functional, solid, and utilitarian. Floors are clad in aspen wood, pine, cork, terrazzo tile, and synthetic turf; millwork is pine and antimicrobial laminates; and the circular forms suspended from the ceiling are wrapped in preserved moss and fabrics that look airy but are also durable and easy to clean. Nursing pods, an integral aspect of the nursery and brainchild of Coover’s designbuild class at Pratt, are still in development.
Recently, essential adjustments have been made to Cocoon’s design to optimize health and safety. The open layout of Cocoon allowed for the easy application of single direction circulation and dedicated exit and entry points, outlined through a custom wayfinding scheme. Magnetic graphics in cornflower blue, soft pink, green, and ochre communicate pathways, area capacities, and hand-washing reminders. Custom hand sanitizing stations have also been installed and fabricated in wood with hands-free silver dispensers to fit the overall aesthetic. All fabrics and surfaces used throughout the space have been selected for easy cleaning, and occupancy has been reduced by 50%, allowing for 65-square-feet per person.
“We thought a lot about how we can design for trust, so when people walk into the space they immediately feel that Cocoon has considered their safety, that of their family members, and has really thought through every detail in the space. That way, people can enjoy themselves and not worry every step of the way about their safety,” says Coover.“Overlay’s research into circulation maps, materials, social distancing, way-finding, and outdoor space activation, shows how a team of designers can effectively adapt their design (even changing it mid-way) to address the changing needs of the client,” says Cocoon co-founder Karl Chong. "Another great thing about Overlay’s work is that, while it feels purpose built for the pandemic, the design acknowledges that the pandemic is temporary and the end to the pandemic will lead to a different use for the space."
▽一层平面图 First Floor Plan
▽二层平面图 Second Floor Plan
Architecture: Overlay Office
Director: Abigail Coover
Project Managers: Emily Kanner, Joanna Ptak
Designers: Scott Duillet, Cameron Kursel, Kyle Troyer, Amber Farrow, Sophi Lilles, Antonia Masvidal
Design Collaborator: Nathan Hume, Hume Architecture
Expediting and Code Consultation: Cube Design Build Management
Contractor: Roeblin Group
Photo Credit: Sarah Hicks, Overlay Office