七月七日是深受日本人喜爱的 Kalpis100周年纪念日。正值日本七夕之际， Emmanuelle在"纪念 Calpis100周年， Let` s Meet at Tanabata"展览会上推出了两件装置作品" Universe of Words"和"100个留言瓶"。
July 7th is the 100th year anniversary of the beloved Japanese drink Calpis. Coinciding with the Japanese star festival, Tanabata, Emmanuelle unveiled two installations, “Universe of Words” and “100 message bottles”, presented at the “Calpis 100th year anniversary, Let`s Meet at Tanabata” exhibition.
On Tanabata day, Japanese people write their hopes and dreams on colored pieces of paper and hang them on a bamboo branch in hopes that their wishes will come true. Emmanuelle reimagines this tradition by extracting the sense of Tanabata onto the floating words. She chose the simplest written alphabet children first learn “hiragana”, composed of 46 different characters. In Tanabata, hiragana are used to express the hopes and dreams. The universe created by these floating hiraganas evokes an emotion through its stillness and its endlessness. By condensing the essence of the word itself, it derives to the emotion. The swaying hiragana form and symbolize the wishful colored pieces of paper swaying from the bamboo branch.
该装置由约14万张平假名组成，有规律地排列成三维网格。游客可以在这个丰富多彩的小屋里，感受宁静的感觉。将设备的一部分拆开，形成一个贯穿设备的通道。经过数不清的平格，文字逐渐浮现在脑海，作为 Emmanuelle “100种颜色”系列装置的一部分，层层叠叠的平格被染成100种颜色，构成了一个色彩丰富的文字世界。CALPIS瓶的外形和 CALPIS标志一起，在这些文字中消失，又能被找到，为装置增加了趣味。有一条小径引导来访者到下一个装置室——“100个留言瓶”。
The installation was composed of approximately 140,000 hiraganas, regularly aligned in three dimensional grids. Visitors could wonder inside the colorful space filled with hiraganas to share the sense of stillness. Sections of the installation were removed, creating paths that cut through the installation. Walking through the countless numbers of hiraganas, words gradually come to mind…As part of Emmanuelle’s "100 colors" installation series, the layers of hiraganas were colored in 100 shades of colors, creating a colorful Universe of Words. Within those characters, CALPIS bottles figures were lost and could be found along with the CALPIS logo, adding playfulness to the installation. One path led the visitors to the next installation room, “100 message bottles”.
“100 message bottles” installation was designed for visitors and their loved ones to find the one “message bottle” which best described their relationship. 100 “CALPIS” bottles specially designed in 100 shades of colors were associated to 100 words such as “friendship”, “longing”, “warmth”, each “message bottle” representing a color and a meaning of a special relationship. Once viewers found their “word”, they could take a photo in front of their message bottle to remember the moment. It is truly a special experience to remember.
项目名称：Universe of Words
展览名称：Calpis 100th year anniversary, Let`s Meet at Tanabata” exhibition
Project: Universe of Words
Design: emmanuelle moureaux
Project Location: 3331 Arts Chiyoda (Tokyo) / Main Gallery
Materials: Paper, thread
Exhibition title: Calpis 100th year anniversary, Let`s Meet at Tanabata” exhibition
Date and venue: July 4 (Thu) - 7 (Sun), 2019
Photograph: Daisuke Shima