被赋予的公共性：韩国 YG经纪公司

公司：	JMY architects	类型：	建筑
地区：	韩国	标签：	商业空间

项目YG Republique既是隶属于济州新华世界度假区开发项目的商业综合体，又是韩国最大的娱乐经纪与二次元乐队业务的K-Pop社区商业综合体。该多厅是由6栋单层建筑组成的建筑群，包括一栋新建建筑和5栋改建建筑，用地面积为12000㎡，位于连接主题公园、水上乐园、度假村、商场的度假村中心。项目已经或正在为代理的艺术家开发空间产品。广场中心象征性的圆形咖啡馆和休息室，最左侧最大的建筑是保龄球和酒吧，集娱乐设施和文化设施于一体，右侧是美食广场和商店等不同设施。

YG Republique is at once a commercial complex that belongs to the Jeju Shinwha World Resort Development Project and a K-Pop Community & Commercial Multiplex which participates in the secondary band business for one of the South Korea’s largest entertainment agents. The multiplex is a cluster of six single-story buildings that includes a newly constructed building and five remodeled ones on its site area of 12,000㎡ and is situated at the center of the resort which links up theme park, water park, resort, and mall. The project has developed or is still working on the spatial products for artists affiliated with the agent. With the symbolic round café & lounge at the center of the plaza, the biggest building with bowling & pub that incorporates recreational facilities and cultural facilities on the far left is followed by different facilities such as food courts and shops to the right.

▽项目概览 Aerial

空间身份

我们应该如何将视频和音乐的时间属性转化为三维空间？

是否有任何本地或国际的建筑形象的例子?能否将音乐的无形内容应用于建筑/空间?

Identity

How should we convert temporal properties of videos and music into three-dimensional space?

Has there been any example of an architectural portrayal of the identity of a local or international entertainment agent? Is it possible to apply the intangible content of music to architecture/space?

▽空间分析 the function of the defferent architectures

这些问题的答案要从一个非常简单的想法开始。建筑作为画布，承载着经纪人及其艺术家的不同内容，第一个具象化的想法可以是舞台屏幕。它将通过串联或环形放置的方式，从二维平面创造出三维结构，并通过灵活运用大小、分量、色彩变化等多种元素，呈现出有节奏的声学视觉。特别是中心的圆形咖啡馆，直接将从破碎的CD形象中开发出的新设计运用到建筑中。这象征着经纪人和艺术家 "永远保持新鲜"的理念。

The answers to these questions start with a very simple idea. Since architecture serves as a canvas that carries the diverse contents of the agent and its artists, the first figurative idea could be the stage screen. It will be about creating a 3D structure out of the 2D screen by placing it in series or in a circular fashion and presenting a rhythmical acoustic vista by flexing multiple elements such as size, portion, and color change. Especially, the round café at the center directly applies the new design developed from an image of a broken CD into architecture. This symbolizes the philosophy of the agent and the artist which is ‘always pursuing novelty’.

▽中心咖啡馆 the center round café

流行性

“音乐贴近大众，而艺术家与明星是远离大众的。”

“音乐贴近大众，而建筑却离大众很远。”

讽刺的是，流行音乐可以让很多人轻松地聆听和互动，但通过视听媒体的单向传播却不断拉大了艺术家与公众之间的距离。本项目的关键点在于将艺术家和经纪人的信息清晰地传递给人们，实现公众易于理解和接触的双向和中间建筑。

Popularity

’Music stays close to the public, whereas artists (stars) stay away from it’.

’Music stays close to the public, whereas architecture stays away from it’.

Ironically, pop music enables easy listening and interaction with a lot of people, but the unidirectional communication through audiovisual media keeps widening the gap between the artists and the public. The key point of this project lies in clearly delivering the messages of the artist and the agent to people and actualizing bidirectional and intermediate architecture which the public can easily understand and access to.

▽咖啡馆亲和的室内尺度 the close interior dimensions of the café

公众性

“公共性不是被给予的，而是创造的。”

在资本主义国家，在商业建筑中实现公共性是一项非常艰巨而重要的任务。本项目以开放性的布置创造了广场、环形动线等基本的公共空间，以渗透性的设计原则和建筑来保证更积极的交流。通过建立与K-Pop全球化同步的项目标识，并保证公众的使用权，我们希望创造一个新的公共活动场所，从而诞生新的公共价值。

Publicity

’Publicness is not given but created‘.

In a capitalist country, actualizing publicness in commercial architecture makes a very difficult and important task. This project, which creates basic public spaces such as the plaza and the circular line of movement with an open arrangement, is designed to ensure more active communication with permeating kind of design principle and architecture. By establishing the identity of the project that keeps up with the globalization of K-Pop and ensuring the public access to it, we hope to create a new public activity site that can give birth to new public values.

▽室外的公共空间 the public spaces outside the building